A new direction in premium hospitality is emerging as Wyndham Hotels & Resorts introduces Dolce Nova, the latest addition to the Dolce Hotels & Resorts family. Positioned within the upper-upscale segment, the new brand places greater emphasis on the guest experience, wellbeing and a deeper connection with the destination.
The philosophy behind Dolce Nova is built around the idea that modern luxury is not defined solely by a hotel’s amenities, but also by how guests choose to spend their time. Drawing inspiration from the Italian expression il dolce far niente, the concept embraces a style of travel that encourages slower rhythms, authentic experiences and a more meaningful connection with the surrounding environment.
While the existing Dolce Hotels & Resorts brand maintains a strong presence in the meetings, events and resort sectors, Dolce Nova takes a stronger lifestyle-oriented approach. Its spaces are designed to bring together dining and social experiences with wellness facilities, areas for relaxation, contemporary guest rooms and dedicated spaces for work or meetings.
Another key element of the concept is the individual character of each destination. Rather than operating as standalone properties, Dolce Nova hotels aim to become points of connection with the local community, culture and identity of the places in which they are located.
The development of Dolce Nova has already generated interest across the EMEA region, with Wyndham exploring both new-build projects and the conversion of existing properties. Brand partners will also benefit from access to Wyndham’s global network, technology and the Wyndham Rewards loyalty programme, which has more than 126 million members.
With Dolce Nova, Wyndham is responding to a hospitality landscape in which travellers are increasingly moving beyond the traditional definition of luxury, seeking more personal, immersive and meaningful experiences from their stays.
